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Tips and Insights

How To Promote Your Next Event Like a Marketing Pro

Posted by Janet Fazio on Jun 25, 2017 3:11:23 PM

Your company has poured time, energy and dollars into an upcoming event. Now, naturally, you'd like to create some buzz around the big day and draw a crowd. Here are some tips for promoting your event like a pro:

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Topics: Inbound Marketing

Create SMART Social Media Goals for 2017

Posted by Janet Fazio on Nov 29, 2016 11:13:00 AM

In the blink of an eye, 2016 will be in the history books, which makes this the perfect time to start thinking about your social media goals for 2017.  While increasing your traffic, getting more retweets, likes and shares are great things to aspire to, they are hard to quantify. Instead of writing vague statements of what you want to accomplish, create SMART goals that will help set your team up for success. 

Derived by Peter Drucker in the early 1980s, SMART goals create a framework from which you can measure the success of your campaigns.   Here's how to get started.

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Topics: Inbound Marketing

Three Steps to Keep in Mind Regarding SEO and Website Redesign 

Posted by Janet Fazio on Oct 12, 2016 8:41:19 AM

Doe SEO really matter? In a word, yes.  

The most beautiful website ever designed won't get much attention if what's driving the machine fails to function. If people can’t find your website via Google, Bing or Yahoo, and if they can’t intuitively navigate through your site to find what they are looking for, it doesn’t really matter how beautiful it looks. When it comes to website design, form and function are a package deal. Go ahead and add your call-to-action buttons and that beautiful hero image, but don’t forget about what’s happening behind the scenes.

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Topics: Inbound Marketing

Marketing, the Inbound Way

Posted by Janet Fazio on Aug 25, 2016 6:07:27 PM

Maerketing the inbound way involves using various channels to bring potential customers to you, rather than blasting out messages that compete for people’s attention. By identifying who your dream customer is, and creating content specifically designed to appeal to them, inbound marketing attracts qualified prospects to your business and keeps them coming back for more. Instead of using outbound marketing methods of buying ads, buying email lists, sending out postcards, printing thousands of brochures and praying for results, inbound marketing focuses on creating quality content that pulls your target audience toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests and needs, you naturally attract inbound traffic that you can then further qualify, convert, close, and delight over time.

Attract, convert, close and delight. These are the four principles to inbound marketing.

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Topics: Inbound Marketing

Lead Generation 101

Posted by Janet Fazio on Jun 28, 2016 4:34:24 PM


A lead generation process describes the act of capturing and engaging interest in a specific product or service, with the overall goal of developing a sales funnel of qualified leads. 

To boost a lead generation process and optimize the quality and quantity of leads you generate, follow these steps:

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How to Create Free Graphics for Facebook

Posted by Janet Fazio on May 12, 2016 11:46:21 AM

You've heard it countless times before: A picture is worth 1000 words. But did you know that Facebook posts that include images are more likely to be seen and shared?  You don't have to be a graphic designer or even hire one to create great images for your social media posts. All you need is an Internet browser, a little bit of patience and some ingenuity.  

Here's how to get started:

Step 1: Review your insights  

Facebook ranks all your page posts so you can easily see which posts rank best. Go to you page, then click on insights from the top tool bar. 


You can see which posts have the biggest reach (number of people who saw the post), the most engagements (how many people clicked on the post or shared it) and the most reactions (formerly likes). This will give you a good baseline of what is already working and where you can improve.


Step 2: Check out your competitors or other business pages 

You can't see their insights, but you can see how many people have reacted to the post, you can read comments and do some quick analysis of how well their page is performing.  Jot down what posts seemed to have the most engagement.  

Hopefully you'll see a few patterns developing.  


Step 3:  Use a free tool like to create images for your Facebook posts.

You don't need design skills to use Canva, but I strongly suggest that you spend the time to go through their graphic design tutorials to make the most of your images.

You'll learn how to:

  • move around Canva quickly
  • pair fonts 
  • create attention getting headlines
  • use images and color like a pro

You can upload your own images, choose from Canva's free stock images, or pay $1 per image for premium images.  


Step 4: Analyze and Repeat 

Once you've started creating custom images for your Facebook posts, check your insights again to track your progress. You should start to see improvement in reach and engagement.     


Other Options

While Canva is my favorite, there are other options to create free images, like PicMonkey and Ribbet.  Take the tours and see what suits your needs best.  Whichever you decide is your favorite, we're sure you'll learn that you don't have to be a designer - or have to hire one - to create fun, clean and branded images for your Facebook posts.  


Want to learn more? Fill out the short form on the right to download our social media prospecting workbook to learn how to generate more leads for your business.  Don't worry, we only send out the very occasional email, and we guarantee that we don't share contact info with anyone. 


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Start converting visitors into customers.

By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.

Every worksheet includes:

  • Short prep work to make the actual social media prospecting easy
  • Visual instructions on how and where to find prospects
  • Pro tips that will help you get the best results
  • Prescriptions (Marketing Rx) for success
  • Take-home exercises for follow-up prospecting

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