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Tips and Insights

How To Promote Your Next Event Like a Marketing Pro

Posted by Janet Fazio on Jun 25, 2017 3:11:23 PM

Your company has poured time, energy and dollars into an upcoming event. Now, naturally, you'd like to create some buzz around the big day and draw a crowd. Here are some tips for promoting your event like a pro:

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Topics: Inbound Marketing

Create SMART Social Media Goals for 2017

Posted by Janet Fazio on Nov 29, 2016 11:13:00 AM

In the blink of an eye, 2016 will be in the history books, which makes this the perfect time to start thinking about your social media goals for 2017.  While increasing your traffic, getting more retweets, likes and shares are great things to aspire to, they are hard to quantify. Instead of writing vague statements of what you want to accomplish, create SMART goals that will help set your team up for success. 

Derived by Peter Drucker in the early 1980s, SMART goals create a framework from which you can measure the success of your campaigns.   Here's how to get started.

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Topics: Inbound Marketing

Three Steps to Keep in Mind Regarding SEO and Website Redesign 

Posted by Janet Fazio on Oct 12, 2016 8:41:19 AM

Doe SEO really matter? In a word, yes.  

The most beautiful website ever designed won't get much attention if what's driving the machine fails to function. If people can’t find your website via Google, Bing or Yahoo, and if they can’t intuitively navigate through your site to find what they are looking for, it doesn’t really matter how beautiful it looks. When it comes to website design, form and function are a package deal. Go ahead and add your call-to-action buttons and that beautiful hero image, but don’t forget about what’s happening behind the scenes.

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Topics: Inbound Marketing

Marketing, the Inbound Way

Posted by Janet Fazio on Aug 25, 2016 6:07:27 PM

Maerketing the inbound way involves using various channels to bring potential customers to you, rather than blasting out messages that compete for people’s attention. By identifying who your dream customer is, and creating content specifically designed to appeal to them, inbound marketing attracts qualified prospects to your business and keeps them coming back for more. Instead of using outbound marketing methods of buying ads, buying email lists, sending out postcards, printing thousands of brochures and praying for results, inbound marketing focuses on creating quality content that pulls your target audience toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests and needs, you naturally attract inbound traffic that you can then further qualify, convert, close, and delight over time.

Attract, convert, close and delight. These are the four principles to inbound marketing.

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Topics: Inbound Marketing

Get your Free E-Book on Social Media Prospecting Today

Start converting visitors into customers.

By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.

Every worksheet includes:

  • Short prep work to make the actual social media prospecting easy
  • Visual instructions on how and where to find prospects
  • Pro tips that will help you get the best results
  • Prescriptions (Marketing Rx) for success
  • Take-home exercises for follow-up prospecting

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